Color Psychology In Marketing The Complete Guide [Free Download]

Color Psychology In Marketing The Complete Guide [Free Download] In content marketing, color is an emotional cue. In an ocean of content marketing, color can help yours stand out. Its what  gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues  you choose can  also affect usability  and  whether content is  readable it or not. This is what makes  understanding color psychology so important for the success of your content. However, poor  color choice can also negatively change the impact of your message. Get it wrong, and your great content and your amazing call to action  will be easily ignored. Even NASA is concerned about color;  enough so that they provide free online resources  to help non-designers choose just the right shades. After reading this post, youll understand basic color theory and psychology. Plus, weve included a free hex color chart to make  picking the right colors with easy with any design tool. Ready to become an expert? Lets jump in! Table of Contents: Basics of Color Theory Primary Colors Secondary Colors Tertiary Colors Pure Color Tints Shades Tones The Complete Color Wheel Using Contrast Choosing Color Combos Using Complementary Colors Addressing Color-Blindness Using Split-Complementary Colors Using Analagous Colors Using Monochromatic Colors Using Triangle, Rectangle, and Square Colors Psychology of Colors in Marketing Red Orange Yellow Green Blue Purple Pink Brown Gold Black White Bright Colors Cultural Colors Word Associations With Color Preferences by Gender Mood and Emotions Brand Recognition TestingThe Know It All Guide To #ColorPsychology In Marketing + The Best Hex Chart Let's Start With The Basics Of Color Theory Understanding how color works isn't just for artists dipping their hands into paint and pigments all day long. Anyone in marketing needs to understand the basics of color theory because no matter what you are using color in your content. Back To Top Primary Color Primary colors are the three colors that make all other colors. They are red, blue, and yellow. These three colors can be used to create the next level of colors, called the secondary colors. Exceptions, of course, abound when it comes to talking about primary colors. If you're talking color theory in regards to light, your primary colors would be cyan, magenta, and yellow. Let's not forget CMYK for print and RGB for screens or monitors. And, when mixing paint, it matters what particular pigment you're using to get that red in order to come up with the proper new color. But let's keep this simple and stick with red, blue, and yellow. Back To Top Secondary Color Secondary colors are purple, green, and orange. They are created using the primary colors. If you look on the color wheel, you'll find the secondary colors in between two primary colors. Color Guide: red + blue = purple blue + yellow = green red + yellow = orangeBack To Top Tertiary Color Tertiary colors take  secondary colors one step further. They are the "two-name" colors, such as red-purple, red-orange, yellow-green, etc. They are created by adding more of one primary color than the other creating not a true secondary color. It ends up being closer to the primary color. Back To Top Pure Color Primary, secondary, and tertiary colors, without the addition of white, black, or a third color, are pure (or saturated) colors. They are intense, bright, cheery, and untainted colors. These are the colors of children's toys, daycare decor, and summer clothes. Back To Top Tints When white is added to a pure color, you get a tint. Some people refer to these as pastel colors. They are lighter and paler than a pure color, and not as intense. Tints range from slightly whiter to almost-white. Back To Top Shades When black is added to a pure color, you create a shade. These darken and dull the brightness of pure colors, and range from slightly darker to almost black. Back To Top Tones When gray (black + white) is added to a pure color, you create a tone. You often hear people saying that a color needs to be "toned down", meaning it's too intense and they want to drop the level of intensity. Adding black and white in different amounts to a color subdues the intensity quickly. Back To Top The Completed Color Wheel Whew! So there we have it: a complete color wheel with primary, secondary, and tertiary colors, plus their tints, shades, and tones. You can see how it all fits together on the color wheel below. Cool colors are all on the left side of the wheel, in the blues and greens. The warm colors are all on the right side of the wheel, in the yellows and reds. Now that you understand color theory and the color wheel, you can start to use color purposefully in your content marketing. Back To Top Using Contrast Correctly With  Color When it comes to color techniques, the use of contrast is particularly important, and it's probably the one that will lead you to butt heads with your designer the most. Contrast is how one color stands apart from another. It's what makes text or objects distinguishable from the background. High contrast is when colors easily stand apart from each other. Low contrast is when they don't. Often, people assume a difference in color is what creates contrast, but that's not true. You might have two colors that are completely different  but have no contrast at all because  their tone is the same. To test out your colors contrast, turn them into grayscale and review their contrast. Colors, in their pure form, have inherent differences in how light and dark they are. Yellow is bright, for example, while blue is darker. Yellow  and orange  have little contrast with each other, despite being different colors. When different colors have the same tone (level of gray as you  just learned), they will not have much contrast, either. It isn't enough to simply pick two different colors when making decisions about contrast. Using High And Low Contrast Generally, high contrast is the best choice for important content, because it is most easily seen. Dark on light or light on dark–it's the easiest to read. It might not be exciting, but it is readable. One word of caution, though: If everything is high contrast, nothing stands out and it's tiring on the eye after a while. (e.g. Think of black computer screens with bright green text.) Designers often prefer low contrast techniques. They like to make things look beautiful, but beautiful isn't always the best for readability. Tone-on-tone similar colored combinations are very popular and while their subtlety is quite attractive, they are also difficult for people to read. Pro Tip: Try to find the balance between beautiful color schemes, and legibility for optimal clarity in your visuals. In order to use similar colors, while getting the contrast you desire, create a color scheme with both complementary and analogous colors. What's that? Let's keep reading! Choose #colors and contrast that is readable. Beautiful content that can't be read is a fail....Back To Top Choosing Color Combinations The color wheel can help you choose great color combinations for your call to action button, your infographics, and your lead collection pop-up. Keeping your color combinations simple will help you in the long run. A study from the  University of Toronto  showed on how people using  Adobe  Kuler revealed most people preferred simple color combinations that relied on only 2 to 3 favorite colors. People like simplicity; it makes your content easier to understand if they don't have to interpret it through many colors. And remember, color has meaning  so each color adds or takes away from your message. Too many colors make for a confusing message. So how do you choose those 2 or 3 colors? The color wheel can help. Using Complementary (Opposite) Colors Complementary color combinations make things stand out. Complementary colors are "opposite" colors. They are opposite of each other on the color wheel, meaning the one color they lack is that one opposite of them. They are geographically and color-wise the opposite, and provide a kind of visual tension because they are so opposed to each other. You might even notice that some of your favorite sport teams use  complementary colors. From football to hockey, opposite colors are used for some great color combinations. Blue is the opposite of orange. Red is the opposite of green. Yellow is the opposite of purple. Opposites attract! When the human eye sees a painting full of different kinds of greens, any bit of red is going to stand out amazingly well. Why? Because red is the opposite color of green. When the eye has been looking at a lot of the same color, it wants to see the opposite for a visual break. Using complementary colors is the easiest way to get something to stand out. Use them with caution to keep your content from being too visually jarring. You don't want 50% orange and 50% blue because neither color wins and it causes distress to the eyes. Pro Tip: pick a primary color as your main color, and then accent it with its complement color for more of a 7:3 ratio. This provides a beautiful color pairing, but also lets your eyes break on the opposite color. Let's look at the homepage as an example. What colors do you see? It's mainly  blue, but our most important button, the "Get Started Free Now" button, is orange. Orange  is the opposite color of blue. In a sea of dark blue,  your eye is going to naturally notice orange  faster than any other color. We also ensured that the orange button contrasted from the dark blue to make it even more visually present. Back To Top Caution: Addressing Color Blindness A quick word of caution:  Red and green, two complementary colors, present a sticky problem. Some people have  color blindness and cannot distinguish between certain colors, and red and green are a common problematic combination.Colors with heavy amounts of red and green in them get bungled up, too. Did you know that Facebook is blue because Mark Zuckerberg is red-green colorblind? He sees blues the best. The above example shows the three types of color blindness: Deuteranope, protanope, and tritanope. Similar to Mark who sees blue best, it's no wonder why blue is one of the more popular colors as it stretches even beyond color blindness. To help with color blindness when using  complementary colors, remember there must be high contrast. Try to never use a color solely as the information source. Include text in graphs and infographics whenever possible as well. High contrast and additional text  will ensure that even when color blindness is present, your visuals will be both readable and enjoyable to see. Back To Top Using Split Complementary Colors If you want to use three colors instead of just two, using split complementary color schemes is a way to capitalize on the power of complementary colors but add a third color to your palette. To use it, you'll choose one color as your base color, and then the two colors adjacent to its opposite. For example, if we decided to choose green as our main color, we'd look across the color wheel for its complementary color, red. Then, look to the two colors directly beside it. Now, we have green, red-orange, and red-purple for a perfect split complementary color scheme. A split complementary color scheme doesn't have quite the same level of tension that a complementary color scheme does, but it's still visually exciting for your eye. It also adds a level of variety to your color scheme that can be used in a very dynamic, meaningful way. Back To Top Using Analogous Colors Analogous colors sit next to each other on the color wheel. They are "related", a kind of family of colors that creates pleasing and relaxed visuals. They aren't jarring, opposite, or clashing. They also don't stand out from one another. Analogous colors can create subtle and beautiful content, but you may need to add  a complementary color to get any particular item to stand out. Back To Top Using Monochromatic Colors Monochromatic colors are a single color, with its tints, shades, and tones. They are even more soft and subtle than analogous colors since it's a color palette based on one single color. Monochromatic colors work great when paired with a single complementary color. On the website, we use monochromatic blue  colors with orange  for the content we want to get noticed. Most designers- when using complementary colors- pair a rich collection of monochromatic colors with a single complementary color. Pair a rich collection of monochromatic colors with a single complementary #color #design Back To Top Using Triangle, Rectangle And Square Colors It isn't difficult to create color combinations that stretch the boundaries of the easy power of complementary opposites and the related analogous and monochromatic palettes. All you need is a triangle, rectangle, and a square. A triangle (triad) is a color combination made of three colors that are evenly spaced around the color wheel. A rectangle (tetradic) is a color combination made of four colors that are made up of two complementary pairs. A square is similar to a rectangle palette, but the two sets of complementary pairs are colors evenly spaced around the circle. These three combinations can be visually noisy if you're not careful. The best application is to use one color as the dominant color, and the others for highlighting content. The triangle combination is particularly vibrant; three is a "stable" number and using three colors is visually stabilizing. Back To Top The Psychology of Colors in Marketing Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what's important and what's not.  That's precisely why, as a content marketer, you need to understand what colors mean  to people. While color psychology has been studied and analyzed over time, the psychological impact of color is still moderately subjective. We don't all react the same way to colors, as we all have previous experiences with colors from significant events, cultures, people, and  memories. However, there are a few generalities about how people respond to color, and that's what we're going to look at. Back To Top The Color Psychology of Red Red is a very powerful, dynamic color that reflects our physical needs whether to show affection and love, or to portray terror, fear,  and survival. Red is also a very energizing color that can portray friendliness and strength, but can also be demanding and show aggression depending on its context. Overall, if you're looking to have a really powerful presence or get someone's attention fast, red is your go-to color. Just remember to use it sparingly to avoid the extreme negative reactions it can so easily awaken. Red is commonly seen: Stop lights, Valentine's Day, and horror films. Back To Top The Color Psychology of  Orange Orange has a very interesting psychological meaning as it combines red's power and energy with yellow's friendliness and fun. The mix makes orange  a good representation of  physical comfort in our warmth, food, and shelter. (It even stimulates our appetite so watch out if you're hungry!) Orange is also known to be a color of motivation, lends  a positive attitude, and general enthusiasm for life. Overall, orange is great for bringing comfort in tough times, and creating a sense of fun or freedom in your visuals. Orange  is commonly seen:  Fruits, sporting events, and board games. Back To Top The Color Psychology of  Yellow Yellow is the epitome of joy, happiness, cheerfulness, optimism- you name it. Anything happy is almost always yellow. The wavelength of yellow is particularly long, making it  have one of the most powerful psychological meanings, while also being the easiest color to visibly see. (Did you know yellow is the first color infants respond to?) Whenever you need to lift someone's spirits, increase their confidence, or provide inspiration, use yellow. However, avoid using yellow too much because it's also known to  make us more critical causing self esteem issues, fear, or anxiety. Find the right balance of yellow to motivate rather than bring others down. Yellow  is commonly seen:  Traffic crossings and signs, smiley faces, and window-front displays. Back To Top The Color Psychology of  Green Green is a color of balance and harmony. It lends us a clearer sense of right from wrong since green  incorporates  a balance of both the logical and emotional. Green is one of the most-seen  colors in nature reflecting life, rest, and peace. It  is also a sign of growth, whether that's in a physical object like plants  or in our income and wealth. Overall, if you're looking to portray health,  rest, and to relieve stress, green is your color. While green does have minor negative aspects like over-possession and materialism, it has a more positive affect than most other colors. Green  is commonly seen:  Nature, economic exchange,  health-based stores, and restaurants. Back To Top The Color Psychology of  Blue Blue is known for its trust and dependability. It's reliable, responsible, and mentally soothing. For that reason alone, it's one of the most-liked colors across the entire world. Unlike red, blue lends a more mental reaction rather than physical that allows us to destress, calm down, and think of the most ideal situation. Unfortunately, it also is one of the last colors to be seen, and can be perceived as distant, cold, or unfriendly if used it great amounts. Overall, blue is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing. Blue  is commonly seen:  Workout facilities, hospitals, and spas. Back To Top The Color Psychology of Purple Purple is most commonly known for its imagination and spirituality. It possesses the energy and power of red, with the stability and reliability of blue, making it a perfect balance between the physical and spiritual. Purple is often used to show luxury, loyalty, courage, mystery, and magic. It's a very intriguing color as it soothes, but also presents space for mystery and new ideas. This is why creativity is most often associated with the color purple. When using purple, avoid using it too often as it can also cause too much introspection or distraction as thoughts begin to wonder. Purple  is commonly seen:  Magic shows, fairy tales, and luxury products. Back To Top The Color Psychology of  Pink Pink is a softer, less intense version of red that creates a sense of compassion and unconditional love. While it's a very physical color, it soothes rather than stimulates, making it a perfect color for caring, understanding, and nurturing those in need. Pink is a sign of hope. It  is also known to be very romantic as it shows empathy and sensitivity. If too much pink is used, it can be very draining, show a lack of power, and even immature. Overall, pink can be a great counter-option to the color red when used appropriately. Pink is commonly seen:  Cancer patients, little kid objects, and bathroom  products. Back To Top The Color Psychology of Brown Brown, while maybe not the most visual stimulating color, is a great sign of structure, security, and protection. Whether it's family, friends, and material possessions, brown offers constant support. It's also a very serious, down to earth color you  can use where black might be too intense. The downfall to brown is that it's the most safe color and can seem reserved, scheduled, and boring. Overall, use it when necessary, but don't depend on it too  heavily. Brown  is commonly seen:  Campgrounds, home furnishings, and coffee shops. Back To Top The Color Psychology of  Gold Gold has quite a few different meanings depending on your culture. Across the world, though, gold consistently represents some variation  of charm, confidence,  luxury, and treasure. It  also can have an element of friendliness, abundance, and prosperity that is naturally attractive. Too much gold, however, can seem egotistical, proud, and self-righteous. Similar to colors like brown and black,  try to use gold more sparingly to highlight rather than be the main attraction. Gold  is commonly seen:  Luxury products, rings, and trophies. Back To Top The Color Psychology of  Black Black is a color of sophistication, seriousness, control, and independence. Although, it can also be used to show evil, mystery, depression, and even death. Black is  a very reserved color that completely lacks any light  as its an absence  of all the colors. It likes to stay hidden, in control, and separate from others. For this reason, black is a great color for high contrast and easy legibility. Unfortunately, since its a very powerful color, too much black can cause sadness and overall negativity so use it sparingly and in your text more so than the visuals itself. Black is commonly seen:  Professional attire, luxury products, and limos. Back To Top The Color Psychology of  White White is color that is complete and pure,  making it a perfect example of purity, innocence, cleanliness, and peace. White can also represent  new beginnings, providing a blank slate, and gives refreshment for new ideas. Since white has an equal balance of all the colors, it can exemplify several meanings, with equality outweighing them all. White is a great color for simplicity, cleanliness, and idea creation; however, avoid using too much white as it can cause isolation, loneliness, and emptiness. White  is commonly seen:  Weddings, website backgrounds, and doctor's waiting rooms. More Scientific Findings of Color Back To Top Bright Colors Faber Birren, a 20th-century color researcher and author of  Color Psychology And Color Therapy, discovered something interesting about general color groups. He  found that bright light and bright colors promoted "big muscle" activity, while softer and deeper colors promoted mental and visual tasks better. He also discovered that red stimulates our nervous system while blue relaxes it. Red and related colors also caused people to overestimate the passage of time  while cooler colors like green and blue were the reverse. That means that: Bright colors promote physical activity  but make the passage of time seem slower. Cooler and softer colors are better for mental activity and make the time seem to fly by.Cooler and softer #colors are better for mental activity and make the time seem to fly by!Back To Top Cultural Color Color also means different things in different cultures. According to researcher Joe Hallock "Eskimos use 17 words for white as applied to different snow conditions, where in the Northwest United States there are only 4 or 5." Every culture understands a color differently. It has a role to play in religion, politics, ceremony, and art. The culture your audience is in affects how they understand deeper meanings of color. Even the context you use the color in affects the meaning of color. For example, in India, red means purity, while in the U.S. it denotes passion and specific holidays. Back To Top Word Connections To  Color In a survey, people were asked to choose the color they associated with particular words. Trust:  Most chose the color blue (34%), followed by white (21%) and green (11%) Security:  Blue came out on top (28%), followed by black (16%) and green (12%) Speed:  Red was overwhelmingly the favorite (76%) Cheapness:  Orange came first (26%), followed by yellow (22%) and brown (13%) High Quality:  Black was the clear winner (43%), then blue (20%) High Tech:  This was almost evenly split, with black the top choice (26%) and blue and gray second (both 23%) Reliability:  Blue was the top choice (43%), followed by black (24%) Courage:  Most chose purple (29%), then red (28%), and finally blue (22%) Fear/Terror:  Red came in first (41%) followed by black (38%) Fun:  Orange was the top choice (28%), followed closely by yellow (26%) and then purple (17%) Blue is clearly a color people are positively drawn to, but beyond that, little else can be said. Depending upon the context of the rest of your content, black can mean high quality and trust, or it can mean fear and terror. It can't do it on its own, but surrounded by your content, a color choice can bump up your intended meaning a notch. Blue is one of the most preferred colors, with the most positive connotations. #color #creativityBack To Top Preferred  Colors By Gender Compiling the results of many studies, the Kissmetrics blog came up with an excellent infographic  on how men and women experience and react to color differently. Men and women have different color preferences. According to both the Kissmetrics blog and  Hallock: Blue is the favored color by both men (57%) and women (35%), though it is more heavily favored by men. Men dislike brown the most while women dislike orange the most. Colors that were disliked were also seen as "cheap." Men tolerate achromatic colors (i.e. shades of gray) better. Women preferred tints while men preferred pure or shaded colors. A majority of men (56%) and women (76%) preferred cool colors in general. Orange and yellow grow increasingly disliked as both genders get older. Women see more colors than men, generally. They are more aware of slight color differences within a color range. This may explain why men simply call the color blue...blue. Women, on the other hand, see cerulean, sky, teal, turquoise, and all sorts of varieties of blue. Perhaps it is a combination of being able to visually see more differentiation and considering it worthy of a more specific name. Perhaps men are better able to tolerate both colorless and bright color palettes because they aren't as sensitive to the nature and nuances of the color as women seem to be. Did you know that women see more colors than men? #color #contentmarketingWhat does this mean for you? Well, is your audience mostly men or is it women? What age are they? Do the colors you're using in your content marketing attract or repel that audience? If your audience is women, in particular, you must carefully choose colors that are not too raucous. If you are selling a luxury product, you want to avoid colors that are seen as cheap. Back To Top Mood Colors And Emotions (Infographic) There are a few generalized understandings of what specific colors often mean to a large cross-section of people, with each color having negative and positive emotions associated with it. Back To Top Color Brand Recognition How people behave when they see color has a direct effect on your conversions. Will they click the button on your CTA? Will they read your pop-up graphic? Will they notice your email subscription box? According to the Institute for Color Research, people make a judgment about your content in  90 seconds or less. And, up to 90% of that judgment in that brief amount of time is influenced by the colors they see.  Blogger Neil Patel gives further proof of how colors affect your conversion rate, revealing that 85% of consumers base buying decisions on color, and that full-color ads in magazines get recognized 26% more often than plain old black and white ads. In fact, color helps people recognize your brand by up to 80%. It's important to choose your color carefully, and stick with it. When it comes to getting people to click a button or sign up, it's not a question of which color is magic and makes it happen all the time. It's a question of passive and active colors, of high and low contrasts, and of opposites, like our example where the orange  button stood out from the blue. And it's a question of which color tested best for you. Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Back To Top Testing Your Best Colors: A Case Study The color combination of orange and blue is a powerful one. It's fairly safe in respects to color blindness, and repeatedly gets favorable marks by people as a combination. But is it enough to just pick a great combination? Not at all; you need to know how to use those colors individually. Let's look at and our Facebook promotions as an example. We've created several designs over the last year, some  with a blue backgrounds, and others  with orange backgrounds. The promotions with the orange backgrounds  consistently made people  more likely to click than those with the blue backgrounds! It made sense, though. Think about Facebook. It is a predominantly blue network, and so our orange image stood out more than our blue image did. This doesn't mean that orange is the color you must use. It means we tested our two colors and found that orange worked the best Test your colors to find out which colors will make people click into your content more often.It means we tested our two colors and found that orange worked the best for us on Facebook. It might even vary from social network to social network so make sure that you do your own testing. What worked on Facebook might look different than Twitter. You need to find out if your red button beats your green button (as Hubspot discovered) on your own. The color of the rest of the page, your content, and the placement objects will make your results different from what someone else has discovered. Back To Top Now You're A  Color Psychology  Expert! Color in general is fascinating to study, from both a theory and psychological standpoint. From Newton, Goethe, Itten, Hering, Young-Helmholtz, Birren, or  Mà ¼ller  (yes, there have been many theories on color throughout history),  the lowly color wheel has been considered and reconsidered again and again. The effect color has on us and our behavior has been studied repeatedly. When it comes to choosing colors, you must test.  You cannot know how your audience will respond to your colors in your content and layout without creating thoughtful A/B tests to determine which color combinations and placements generate the most leads and traffic in your content.

Free Essays on History Of KKK

The Ku Klux Klan The KU KLUX KLAN is a group of white secret societies who oppose the advancement of blacks, Jews, Gays and other Minority groups. The Ku KLux Klan also known as the KKK or the Klan, Is active in The United States of America and Canada. It often uses violence to achieve its goal in society. The KKK members wear robes and hoods, and burn crosses at their outdoor meetings. They will also burn crosses to scare non-members. The KKK was formed as a social club by a group of confederate army veterans in Pulaski, Tenn., in 1866, but still goes on today. A former confederate general , was the first Klan Leader , called the Grand Wizard. The group took its name from the Greek word kyklos, meaning circle, and the English word clan. Klan members, who believed in the superiority of whites, soon began to terrorize blacks to keep them from voting or exercising the other rights they had gained during Reconstruction, the period following the end of the American Civil War in 1865. The Klan threatened, beat, and murdered many blacks in the South. To hide their identity, Klan terrorists wore robes and hoods, draped sheets over their horses, and rode at night. The KKK spread rapidly throughout the Southern United States and became known # as the Invisible Empire. Its attacks helped drive blacks out of Southern political life. In 1871, Congress passed the Force Bill, which gave the President the authority to use federal troops against the Klan. The KKK soon disappeared. They then returned to Society in the early 1900’s. In 1915, William J. Simmons, a former Methodist clergyman, organized a new Klan in Atlanta, Ga., as a patriotic, society. The Klan directed its activities against groups it considered un-American, including blacks, immigrants, Jews, and particularly Roman Catholics. The KKK grew rapidly and by the mid-1920's had more than 2 million members throughout the country. The Invisible Empire ... Free Essays on History Of KKK Free Essays on History Of KKK The Ku Klux Klan The KU KLUX KLAN is a group of white secret societies who oppose the advancement of blacks, Jews, Gays and other Minority groups. The Ku KLux Klan also known as the KKK or the Klan, Is active in The United States of America and Canada. It often uses violence to achieve its goal in society. The KKK members wear robes and hoods, and burn crosses at their outdoor meetings. They will also burn crosses to scare non-members. The KKK was formed as a social club by a group of confederate army veterans in Pulaski, Tenn., in 1866, but still goes on today. A former confederate general , was the first Klan Leader , called the Grand Wizard. The group took its name from the Greek word kyklos, meaning circle, and the English word clan. Klan members, who believed in the superiority of whites, soon began to terrorize blacks to keep them from voting or exercising the other rights they had gained during Reconstruction, the period following the end of the American Civil War in 1865. The Klan threatened, beat, and murdered many blacks in the South. To hide their identity, Klan terrorists wore robes and hoods, draped sheets over their horses, and rode at night. The KKK spread rapidly throughout the Southern United States and became known # as the Invisible Empire. Its attacks helped drive blacks out of Southern political life. In 1871, Congress passed the Force Bill, which gave the President the authority to use federal troops against the Klan. The KKK soon disappeared. They then returned to Society in the early 1900’s. In 1915, William J. Simmons, a former Methodist clergyman, organized a new Klan in Atlanta, Ga., as a patriotic, society. The Klan directed its activities against groups it considered un-American, including blacks, immigrants, Jews, and particularly Roman Catholics. The KKK grew rapidly and by the mid-1920's had more than 2 million members throughout the country. The Invisible Empire ...

Public health Essay Example | Topics and Well Written Essays - 250 words - 16

Public health - Essay Example In addition, baby boomers are busy people who are determined to improving their lives and those of people who matters to them. Therefore, becoming internet scurvy people is a survival strategy that they use to enhance their success. Unlike people from the previous generations, baby boomers are less likely to take or believe the words of authority figures and, hence they are obliged to find information though their own ways. â€Å"Monitoring patient satisfaction is important because it allows administrators, practitioners, and organizations as a whole to have an idea of what the consumers (patients) feel about the level and quality of care that is being administered.†Ã‚   Successful health care marketing strategies are established on long-term relationship with the society. It is evident that people from different generations have varied expectation from the health providers. This requires health practitioners, administrators, and organizations to have a constant monitoring system that allows them to identify the needs of the society. In addition, regular monitoring of the health system allows health providers to achieve a personalized approach in the health care system. Success in the health care sector will only be achieved when healthcare providers achieve a significant level of personalization in healthcare and service

The Impact of St. Augustine's Life Research Paper

The Impact of St. Augustine's Life - Research Paper Example The Life of Augustine Augustine’s life dates from 354 to 430. His father (Patricius) was a pagan of Roman decent and a member of the council while his mother (Monica) on the other hand was a Christian. This indicates that he had to deal with contrasting situations very early in his life and is possibly an indication of the reason for his engagement with several religions. He grew up in humble circumstances in Thagaste which is now Souk Ahras, Algeria where he lived from 354-366. This little town was nothing compared to the centers of learning in the Roman Empire which is known for cultivating scholars (Smith 2008, 1). However, it was the place of birth of one of the most exemplary individual that graced the earth and who would later become an Archbishop. It was while living in Thagaste that he studied Greek and Latin. 2.1 Madaurus 366 - 370 He lived in Madaurus from 366-370 when he attended secondary school. He also studied Latin and Literature in Madaurus. It was during this period that he came under the influence of the doctrine of Cicero which he credited for his rather lengthy association with philosophy, psychology, human nature and religion (EGS Digital Library). Augustine went back to Thagaste for a short while since his parents did not have the money to send him on to university. While there he was engaged in practices that were similar to his father. Although his mother dissuaded him, he persisted. This he spoke of in Book ll of Confessions. It was at this time that he engaged in telling lies, stealing and irresponsible sexual behavior. 2.3 Carthage 371 – 383 Augustine was only about 17 years of age he went to Carthage to study rhetoric at the University of Carthage. It was while there that he came under the influence of the Manichaean religion. He also met his lover of over 13 years while he resided in Carthage. This relationship resulted in a son – Adeodatus in 372. This was the woman he referred to one of his famous writings â⠂¬â€œ Confessiones (which when translated to English means Confessions). After returning to his home town of Thagaste for a short while he went back to Carthage and stayed there until his departure to Rome in 383 where he sought new challenges. 2.4 Italy 383 - 387 While in Rome he suffered some disappointments. However, he left soon after left for Milan to work in the court as an orator to the emperor. He broke his relationship with his son’s mother in preparation to get married to someone else (Willis 2001, 4). Having read the Biography of St. Anthony of the Desert, he finally embraced Christianity in its totality. At this point he gave up an arranged marriage which was in the making; a promising career in rhetoric; and other privileges. In 386 he was converted to Christianity in Italy. On Easter Day in 387 he and his son was baptized by Ambrose who was tat that time a friend and bishop of Milan. He later returned to Thagaste. 2.5 Thagaste 387- 390 Augustine returned to Thag aste where he gave away his inheritance to the poor. He then turned his house into a Monastery where he prayed and studied with others of the same belief. He was later called from this life of solitude to be the priest of Hippo. 2.6 Hippo 390-430 Augustine was latter ordained as the priest of Hippo and subsequently became Bishop of Hippo Regius which is now the city of Annaba in Algeria in 395. He

Baz Luhrmanns Essay Example for Free

Baz Luhrmanns Essay How does Baz Luhrmanns film adaptation of Romeo and Juliet visually highlight Shakespeares rich language and imagery? Shakespeares use of language reflects the theatre of his day. There were no elaborate set designs, costumes, lighting or sound effects and there were also only a small number of actors playing many different parts. This could get confusing and therefore the language and imagery had to do all the work for the audience, as the words were the only tools available to help them imagine the scenes vividly. In the prologue of Romeo and Juliet, line number twelve; Is now the two hours traffic of our stage and the very last words; our toil shall strive to mend, have significant meaning. These sentences, spoken by the chorus, highlight to the audience the key plot elements to come. It gives the audience an idea of what they are about to watch or read and makes the ensuing action more intelligible. This dramatic convention therefore acts almost like a movie trailer. In Baz Luhrmanns film adaptation of the play, the prologue begins with a long shot of a television (within a television), with a reporter speaking to us from inside of it. Behind the reporters left shoulder are the words star-crossed lovers and a symbol of a broken ring. This, in the first minute of the play, already introduces us to the fact that Romeo and Juliet are star-crossed lovers, which is a major theme throughout the entire play. The news reporter then delivers the whole prologue from beginning to end, before the camera zooms further and further in until the point of extreme close up, at which point the prologue changes. This is how Baz Luhrmann achieves a similar effect to Shakespeares dramatic use of the prologue. By doing this, it is almost as if we are entering the movie and if you do not wish to go in then it is your choice not to continue watching. In the second sentence of the prologue, In fair Verona (where we lay our scene), Shakespeare carefully uses the positive modifier fair to describe the city. This emphasizes the fact that Verona is closely associated with God, therefore establishing it as a peaceful, moral city. However, this is contradicted by negative modifiers in the next sentences of the prologue, which are From ancient grudge break to new mutiny, where civil blood makes civil hands unclean. This brings in the fact that there is an old grudge between two families. However, with this grudge there is blood shed and constant fights, some of which draw in innocent civilians. In the movie this section of the prologue is shot from a fast-moving helicopter. There is an extreme long shot and an aerial view of Verona, which introduces us to the town. A statue of Jesus is shown, immediately followed by the words IN FAIR VERONA, in large, white letters. Then, for several seconds, there is jump cutting between the Jesus statue and the phrase. This is how Baz Luhrmann shows us that Verona is normally a good, religious city. This is then followed by some fast, substantial shots. We are shown two separate buildings; one which has the sign Montague at the top, and the other which has the sign Capulet on top. This introduces us to the two feuding families who are the centre of the play. In addition, a police car which says Verona Police is filmed. All of these key points visually highlight Shakespeares imagery and language. The police car is an indication of the violence to come that is caused by the feud and upsets the normal, peaceful status quo. The first six lines of the prologue are essentially the most important in establishing the plot for example lines three and four from the prologue: from ancient grudge break to new mutiny and where civil blood makes civil hands unclean. Luhrmann usually emphasises these points with newspaper headlines shown in the movie with those exact sentences on them. These lines of the prologue are also heard as the voice-over of the Friar. Jump cutting is used to move from headline to headline and the newspapers are shot in extreme close up, surrounded by flames of fire. With each sentence of the prologue that is said, an accompanying image is shown on the screen with it. These include violent images such as police cars and police helicopters. Overall, expressive lighting is used in the film, to add even greater intensity to the conflict between peace and war in Verona. This, along with words such as death, rage and blood, really start to show the dark side of the plot and ironically contrasts with Verona being described as a fair city previously. Next, line ten of the prologue, the continuance of their parents rage, establishes the fact that the grudge between the families is a long-standing ordeal. This is represented in the movie with a montage, showing the many magazines which talk about the hatred of the two families. Line five in the prologue, from forth the fatal loins of these two foes, aims to introduce the parents of Romeo and Juliet and in fact the two main characters themselves. Therefore, at this point, Baz Lurhmann shows a short clip of each significant actor in the movie. This is followed by a freeze frame on them, with the name of their character and any outstanding relationships he or she might have with other characters. The freeze frames are extremely close up on the characters faces and it sets the scene for the rest of the movie, so we know who to look out for. This is also an opportunity for Baz Luhrmann to give some limited information about the characters status. He does so by filming Montague and Capulet at a slightly lower angle than the others, making them appear more intimidating than the rest. This is how he effectively shows that they are the heads of the two households. In lines six and nine of the prologue, Shakespeare uses such phrases as star-crossed and death-marked to describe Romeo and Juliets love. First of all, love and death are oxymoronic and are not commonly found together in the same sentence. Secondly, star-crossed implies that they have no control over their love. It implies that Fate is in control and the minute they fell in love both were destined to die. In the film during this time, loud, fast and rising operatic music is played. This is incidental music significantly increases the level of tension and drama in the prologue. This is therefore appropriate for trying to emphasize the fact of the couples fated love. What Baz Luhrmann does here is basically pull the whole prologue together. Proceeding this, after the prologue has been explained, Baz Luhrmann tries to increase the level of suspense even further, to truly point out the violence and the tragic ending of the play. Therefore what he does, with the opera music still playing, is show most of the prologue on the screen in writing. Jump cutting is used between each sentence, but it is barely readable since the editing is at such a high speed, so the prologue is literally flashing before your eyes. Afterwards, Baz Luhrmann shows snippets from the entire movie to the audience. Jump cutting is used and the images flash at a very high speed before you. He goes from the end to the beginning of the movie, and what he achieves is, in a sense, a visual prologue! At the very end of the prologue, the title Romeo + Juliet comes up and the plus sign is actually made to suggest a Christian cross. This subtly reminds us of the religious side of the play. This includes the Friar, who is a religious personage, the wedding that Romeo and Juliet have and also the whole theme of destiny and some divinity or higher power looking over and controlling us in life. So in conclusion, this is how Baz Luhrmanns film adaptation of the prologue from Romeo and Juliet successfully visually highlights Shakespeares rich language and imagery. We can see how he has gone through the prologue and then fairly systematically translated its deeper meaning, in remarkably creative ways. He effectively translates all the messages of the prologue in a contemporary and entertaining context.

Feminist Foundations Essays -- Feminism Females Essays

Feminist Foundations As the feminist movement has progressed through several generations it has shifted quite a bit in its general approach and theory. Contemporary writers such as Baumgardner and Richards, and Henry have illustrated a generational shift away from structurally aimed actions, and towards individual acts of subversion and small political actions (Baumgardner and Richards 126-202). This current course is very similar to the direction of other highly organic movements such as sustained dialogue. Feminism though, is particularly well documented, justified, and understood. Thus by comparing the feminist movement’s present tack to that of sustained dialogue, it will be possible to gain insight into the direction these movements should take, and this comparison will highlight the essential and effective foundations as well as the crucial divergences of these movements. Finally I will use the idea of objectivity as a justification for social action to create a new model of soci al action and conflict resolution. Within third wave feminism there is a controversy over the significance of subversive actions that are framed by a very specific context. These actions are exemplified by the Girlie movement (Baumgardner and Richards 126-202), where feminists dress in cloths and accessories typically associated with â€Å"girlhood†. While wearing such cloths they execute typical feminist actions or more subtle acts of subversion, the key component is that they rely heavily on the mocking of the dominant society, or on satire. The Girlie movement also expands to women who dress according to the dominant ideas of being â€Å"feminine† as a statement of the absurdity of the stereotype. This type of action is what I... ... My Mother’s Sister. Indiana UP, 2004. Heywood, Leslie, and Jennifer Drake. â€Å"We Learn America Like a Script: Activism in the Third Wave; or Enough Phantoms of Nothing.† Third Wave Agenda: Being Feminist, Doing Feminism. Eds. Leslie Heywood, and Jennifer Drake. Minneapolis: University of Minnesota Press, 1997. 40-54. Mohanty, Chandra Talpade. â€Å"Under Western Eyes: Feminist Scholarship and Colonial Discourses.† Feminism without Borders: Decolonizing Theory, Practicing Solidarity. Durham, NC: Duke University Press 2000. 333-358. Nemeroff, Teddy, and David Tukey. Diving in: A Handbook for Improving Race Relations on College Campuses Through the Process of Sustained Dialogue. Washington D.C.: Harold H. Saunders and the International Institute of Sustained Dialogue, 2001. Saunder, Harold H. â€Å"Sustained Dialogue’s Niche.† Source Document: Harold H. Saunders, 2005.

Dow’s Bid for Rohm and Haas Essay

Dow started as a manufacturer of commercial bleach in 1897, and was founded by Herbert Dow. He merged his company in 1900 with Midland Chemical, which lead to diversification of his portfolio to agricultural and food products. In 1912, Dow started to pay dividends every quarter without any reductions or interruptions. By doing so, they were the only Fortune 200 firm that established these figures. Dow became a major player in the M&a field, since they acquired between 1983 and 2007 95 business, took stakes in 58 firms and divested 166 businesses. In 2006, Dow’s CEO Andrew Liveris announced the ‘Dow of Tomorrow’ strategy, which consisted of two pillars. One was pursuing an asset light approach to its commodity business. In order to do so, he signed a JV agreement with a subsidiary of the Kuwait Petroleum Company, named Petroleum Industries Company. Dow and PIC signed a Memorandum of Understanding, which generated Dow a $7.2 billion after tax revenues. Second, Mr. Liveris wanted to build a high-growth and high-value added performance business. In order to achieve this objective, Dow agreed to purchase Rohm and Haas. This acquisition had the purpose for Dow to become a producer of high-value chemicals and advanced materials. Why does Dow want to buy Rohm and Haas? As mentioned in the introduction, CEO Andrew Liveris announced the ‘Dow of Tomorrow’ strategy. This included becoming a high growth and high-value added producer of specialty chemicals, with less cyclicality. Rohm and Haas fitted the picture perfectly, since they were an advanced material and specialty chemicals company, operating in 27 countries. Besides the interesting company profile description, there were several other reasons  why Dow was interested in the Rohm and Haas company. Most important reason was that the acquisition would make Dow reduce its cyclicality and increase its growth prospects. Expanded product portfolios, increased geographic market, improved market channels and innovative technologies will obtain the expected growth and cost synergies. Forecasts predict additional growth synergies values between $2.0 and $2.6 billion and $0.8 billion costs synergies, including shared services and governance, manufacturing, supply chain and work process improvements. Besides the above-mentioned advantages, Dow and Rohm could be a global leader in specialty chemicals and advanced materials if they combined forces. Also by combining their R&D, the development of new products and innovations could be stimulated. So overall, Rohm and Haas fitted the picture projected by Andrew Liveris perfectly. Rohm and Haas supported Dow’s commitment to maintain their highest standards in pursuing and selecting growth opportunities to satisfy their long-term shareholder values. Was $78 per share a reasonable bid? In order to draw a conclusion of the reasonability of the bid, we need to valuate Rohm and Haas as a firm with and without the synergies created by the acquisition. If this total value exceeds the $78 share price, Dow will pay the price, since it will be beneficial for them. The benefits of the synergies can be calculated by dividing it between the two firms on a multiple or 50/50 basis. The excel file attached to the assignment contained a WACC of 8,5% based on a tax rate of 35%. In our analysis, we also calculated a WACC with a tax rate of 26%, since this was the average tax rate. This leads to a WACC of 8,7%. As a basis, we took 2% growth. Rohm and Haas had at time of the acquisition 195,200,000 shares outstanding. From the balance sheet of Rohm and Haas 2008H1, we took the values of cash and debt (long and short term debt). Both inputs were needed in order to calculate the share price. Below, you can find how we calculated the share price for the situations with and without synergies. The synergies involved consist of two different types, namely growth and cost synergies. Growth synergies include expanded product portfolios, increased geographic reach, improved market channels and innovative technologies. These synergies are expected to create between 2 and 2.6 billion dollars, which gives an average of 2.3 billion. Second, potential cost synergies consist of purchasing synergies, shared services and governance, manufacturing & supply chain improvements and work process optimization. These synergies are expected to generate 0.8 billion dollar. The values of these synergies combined totals a 3.1 billion dollar gross benefit, which is a netted by deducting the 1.3 billion cost of implementation, leaving a value of 1.8 billion dollars. In order to make the most suitable valuation and draw the best conclusion for the reasonability of the share price of $78, we take the original and revised forecast into account. Both cases are also used for the sensitivity analysis to be as specific as possible. Below are the sensitivity analyses of Rohm and Haas for the original forecasts. Based on our assumptions, share price of Rohm and Haas is $55.79 without synergies and $65.01 with synergies. These values differ a little from the share price we found in our valuation analysis, however this is due to rounding and number of decimals difference in WACC and growth percentages. Lowest value without synergies is $47.10 with a growth of 1% and a WACC of 9% and a highest share price of $95.58 with a growth of 3% and a WACC of 7%. If we now look at the original forecast with synergies, we see an increased share price, which is logical, since value is created by the synergy. The share price of Rohm and Haas is $65.01 based on the growth rate of 2% and a WACC of 8.7%. The share price differ between lowest value of $56.32 and highest value of $104.80, based on the same input as with the analysis with no synergies. In both cases, the share price is below $78 so if Dow offers this price in both situations, the will not profit from this acquisition. However, we will still perform the 50/50 and multiples valuation in order to see which is the best in the situation if Dow is obliged to acquire Rohm and Haas. Looking at  case were synergies are created and using the 50/50 method, we get a share price of $55.79 + ($65.01 – $55.79)/2 = $60.4. As we already mentioned, this price does not match the $78. Now using the gross profit of Rohm and Haas as a percentage of the gross profit of both companies combined, we get a multiple of 26.11%. Using this 0,2611 multiple, the appropriate share price is $55.79 + (0,2611 * (65.01 – $55.79)) = $58.20 Again, this is below the share price of $78, which makes the outcomes of both methods unfavorable for Dow. Now let us look at the revised forecast. Since this is a post-crisis forecast, predictions were lowered, which lead to a lower overall value. Hence, this will be reflected in our sensitivity analysis by lower share prices. Below are our findings. As already predicted, share prices are lower in the revised forecast due to the crisis adjustments. For the sake of the case, we will also perform a 50/50 and multiples calculation. If we look at the 50/50 share price, we get a share price of $41.38 + ($50.60 – $41.38)/2 = $45.99. The multiples basis will give us a share price of $41.38 + (0,2661 * ($50.60 – $41.38)) = $43.79. Reviewing both forecasts and within these forecasts both with and without synergy, we can conclude that a share price of $78 is not reasonable. This conclusion holds in the case of 50/50 and multiples calculations. Major deals risks and allocation We will pay special attention to Exhibit 4 when examining the major risks and their respective allocations. The first risk comes from the item 1.01 describing the financing of the deal. Dow will issue a fixed amount of $4 billion in convertible preferred stocks to Berkshire, Hathaway and Kuwait Investment Authority. This amount is independent of the current stock price of Dow, meaning that a drop in Dow’s share price would need more shares to pay for the deal, decreasing the relative voting rights of current shareholders. To be even more precise, in paragraph 2.1a it states that no matter what happens Dow has to pay $78 dollar per share at the time of the merger, transferring all the financial  risk to Dow. Furthermore, a large part of the deal is financed with a $13 billion loan, issued by a consortium of 19 banks lead by Citigroup, Merrill Lynch and Morgan Stanley, increasing their leverage ratio and overall risk of the company. These high debt values come with high interest payments, leaving fewer cash to meet its dividend obligations. In a possible economic downturn this problem becomes larger, increasing the probability of not meeting their dividend payments which have not been changed for over 97 years. A further interesting statement is the ticking fee to ensure the deal would close. When the deal is not closed before January 10, 2009, the payment per share will increase with 8% annually, translating to a higher deal price of approximately $3 million more per day until the deal is closed. In addition if the deal is not closed before October 10, 2009, Dow has to pay $750 million termination fee. This will, again, transfer all the risk to Dow if the deal cannot be closed before October 10, 2009. In paragraph 3.1 the Material Adverse Effect clause states that Dow is allowed to withdraw from the transaction if the business, operations or financial conditions of Rohm is hit by a material adverse effect. This seems fair but there is a large set of exceptions made in the clause for which Dow cannot withdraw from the transaction, including the following events: any event which affects the chemical industry, macro economy as a whole, the financial, debt, credit or security market, any decline in Rohm’s stock price or any failure to meet internal or published projections. So, in case of an economic downturn mainly Dow is affected and not Rohm. Roam and Haas are even protected from a decline in their share price. Thus, these statements will, again, transfer almost all the risk to Dow Furthermore, Dow takes on another risk by relying on the joint venture with Kuwait’s PIC to finance $7 billion of the deal. They do not take into account the possibility that this joint venture could fail due to i.e. a downturn in the overall economy. If it fails it leaves a gap of $7 billion in their financing plan, exposing Dow to even more risk. Finally, the overall high price and ticking clauses make it a risky deal when compared to the expected synergies. The probability of achieving all expected synergies is a magnitude smaller than the probability of high costs, which is certain. It leaves Dow exposed to a possibly large loss when the expected synergies are not met in the future. The only risk that Rohm and Haas face is the possible termination of the deal from their side if the deal is i.e. taking too long. They have to pay a $600 million termination fee if the decide to do so. Other than that, considering the mentioned risk allocations from above, the total risk of this deal is mainly resting on the shoulders of Dow Chemical. CEO recommendations To give a complete view of the options that both CEOs had at the time we will first describe the situation they were in.   Shortly after the deal announcement the financial crisis started, causing an overall recession including in the chemical industry. Dow was hit on many fronts: overall share prices dropped with over 50%, a fourth quarter loss of $1.6 billion, quarterly sales decline of 23% and a drop in operating rate to 44% in 2008. Forcing Dow to close off 20 facilities and firing over 5000 employees. Furthermore, after the joint venture deal was closed with KPC’s PIC, the failing oil prices and overall recession caused KPC to terminate the contract by paying a termination fee of $2.5 billion to Dow. This caused a gap in the financial plan for the merger for Dow, decreasing their stock price even further and degrading their rating to BBB. As mentioned before, Dow was not the only one affected by the economic recession. Rohm was facing a poor performance as well, forcing it to fire over 900 employees, freeze spending and a 20% decline in sales. Considering the above, Dow refused to close the deal with Rohm and Haas after approval from the European Commission and U.S. Federal Trade Commission. Arguing that the recent macro-economic developments are material adverse effects, enabling them to terminate the deal. Options and recommendation for Dow’s CEO, Andrew Liveris Considering the situation as described above, Liveris had three different options: continue with the termination of the deal, close the deal for $78 per share or renegotiate with Rohm and Haas to agree on different terms. If Dow continues to terminate the deal it will go to court for the approval by the judge. It needs to win in court otherwise Dow is forced to commit to the deal. Given the statements enclosed in the material adverse effect clause, the chances for Dow to win are pretty slim. If Liveris opts to close the deal for $78 per share he will need a lot of additional cash. Considering the economic situation, and the fact that the joint venture failed, acquiring this amount of additional cash will be very hard. The possibility to acquire more debt through the already existing bridge bank loan from 19 different banks is pretty small considering the low credit rating of BBB. If he does succeed in acquiring more debt he will probably not be able to meet the net-debt-to-total-capitalization restriction in the covenant. This is, according to the first loan of $13 billion, required to be lower than 65% which they will not be able to meet, thus not creating incentives for the banks to lend more money. Considering the above, terminating the deal will not be possible and closing the deal for $78 per share lacks financing. The best option Andrew Liveris thus has is to renegotiate the merger deal and buy some time. He will then be able to look for other sources of financing or renegotiate the already existing bank loan. One possible option could be to sue KPC for terminating the joint venture and claiming the $2.5 billion, which in turn could finance the termination fee. Considering that this will destroy the relationship between these two companies this would not be recommended. Options and recommendation for the CEO of Rohm and Haas, Raj Gupta The situation for Raj Gupta is a bit simpler: either sue Dow for not completing the deal or renegotiate with Dow to postpone the deal. Both having different advantages and disadvantages. The first option is to go to court and continue the case that Dow has to complete the deal or otherwise pay the termination fee. Considering the  exceptions stated in the material adverse effect clause that macro-economic effects and effect on the chemical industry in general are excluded from this clause, Gupta will have a strong case and is likely to prevail in court. Committing Dow to the deal or otherwise paying the termination fee of $750 million. The second option is to renegotiate the deal with Dow. The most important disadvantage considering this option is that it would almost certainly come to a deal which is less favorable for Rohm and Haas when compared to the original deal. Which term should be reconsidered? For example, a lower price per share would decrease the expected value for the shareholders. Shareholders will not vote for such a deal, especially the Haas family who owns 30% of the company and is waiting to exit for $78 a share. The only option, although shareholders will not be amused in the least, is to delay the due date of the deal, preserving the harmony between the companies. Even if Gupta will win in court, the possibility that the deal will go through considering the financing problems of Dow is still small. Rohm and Haas will in this case only receive the termination fee of $750 million. Gupta obviously wants the deal to go through and so do the shareholders of Rohm and Haas, enabling them to exit the company and receiving a high premium while doing so. Terminating the deal will negatively affect both companies and their shareholders. Therefore it would be better for Gupta to facilitate any possibility that the deal will go through, even implying a possible decrease in price per share. Our recommendation thus is to renegotiate the deal, making sure that it succeeds. The premium for the shareholders might be lower but both companies can benefit from the acquired synergies and shareholders can still opt to exit. Resolving the legal dispute Considering the above, it would have been in the best interest of both companies to renegotiate the deal. However, Rohm and Haas decided to continue their trail against Dow Chemicals. The judge will therefore make a decision based upon the facts presented to him. Based on the facts alone, the most likely option for me, William B. Chandler  the Third, Chancellor in the Delaware Court of Chancery, is to enforce the merger contract between the two parties. In particular, the specifics of the Material Adverse Effect clause in paragraph 3.1 state that the MAE clause does not include the following events: â€Å"any event which affects the chemical industry, macro economy as a whole, the financial, debt, credit or security market, any decline in Rohm’s stock price or any failure to meet internal or published projections.† To be more specific; the argument according to Dow that the recent material developments have created unacceptable uncertainties on the funding and economics of the combined enterprise, justifying the termination of the deal, is overruled by the ‘specific performance’ clause in paragraph 3.1. Therefore, the ‘specific performance’ clause, as requested by Rohm and agreed upon by Dow, is binding and hereby enforced. The merger will be executed as planned. Dow will have several different options to solve the financing issue, cutting dividends, renegotiating debt and other means to generate cash could be used. If the deal is not closed before January 10, 2009, as stated in the contract, Dow will pay a ticking fee of 8% per annum. Dow should have been more careful drawing up the contract as it is signed and before me today. Since the possibility of an economic downfall is especially stated in the deal clause, I will make no exception and hereby conclude that the Dow will meet all deal requirements as stated in the contract. Every penny has to sides, if you risk it, you could lose it. Thank you. *slams the hammer*

John Marshall Essay

â€Å"Its is emphatically, the province and duty of the judicial department, to say what the law is.† (Ducat, Craig Constitutional Interpretation p. 10) These seventeen words written two hundred years ago made the highest court in the United States supreme, and making it so, Chief Justice John Marshall’s words in that sentence continue to make an impact on every Supreme Court case thereafter. Justice Marshall laid the basic foundations to protect the Federal system that was established by the Constitution. In Marbury v. Madison, McCulloch v. Maryland, and Gibbons v. Ogden the Supreme Court maintained the United States as a federal state. Marbury v Madison was the influential case that the Supreme Court cites as a precedent when employing judicial review. It left the power to be rested on the judicial branch when determining to uphold either the law or the Constitution. By establishing the right to judicial review, Marshall, with the support of the legislative and executive branches, made all cases before the courts subservient to the U.S. Constitution. Cases that have been heard after Marbury v. Madison, that come into question, must be interpreted through the Constitution. Uniformity of all states of the Union were established when Marshall and the Supreme Court ruled in McCulloch v. Maryland. Although the Constitution gave powers to the states under the Tenth Amendment, Marshall implemented the powers of the Federal government by exercising Article 1 Section 8 Clause 18 (necessary and proper clause) and Article 6 Section 2 (supremacy clause). Marshall explained that the Constitution gave the federal government the power to incorporate a bank if it deemed it necessary and proper not for the powers of Congress, but necessary and proper for the powers granted to Congress by the Constitution. Marshall also outlined the rights of the states by enacting Article 6 in his decision. He stated that the supremacy clause prohibited the states from having the power to tax, which would then involve the states power to destroy the powers of the Constitution to create. Gibbons v. Ogden expanded the powers of the Federal government aforementioned in the previous two influential cases. This case defined the Commerce Clause found in Article 1 Section 8 Clause 3. In his genius, Marshall defined commerce not only as an exchange of commodities, but also the means by which interstate and foreign intercourse those commodities travel. By giving the Federal government control over commerce through interpretation of the Constitution, Marshall preserved the prosperity of the country as an economic Union conducting business under national, not state, control. Chief Justice John Marshall’s decisions in all three of the cases explained previously depict the evolution of the Supreme Court. Marbury v. Madison separated the powers of the three branches of governments, McCulloch v. Maryland separated and defined the powers of the Federal and state governments, and Gibbons V. Ogden separated the commerce powers of the Federal and state governments. Marshall decided each case based on the foundations established by the U.S. Constitution, and in each of his decisions, he preserved the integrity of the Framers intentions of the United States as a Federal state.

Sales Management and Strategy

Sales Management and Strategy The business world is currently experiencing high levels of competition. This is due to availability of capital, easy entry into markets, present of substitutes and increase in the purchasing power of consumers (Sorce 6).Advertising We will write a custom research paper sample on Sales Management and Strategy specifically for you for only $16.05 $11/page Learn More As a result, firms need to come up with effective and efficient strategies in order to achieve a competitive advantage over their rivals in their respective fields of operation in order to be profitable and sustainable in the short run and in the long run. Consultative sales approach is a strategy that managers of many organizations currently use to stand at a competitive edge over their rivals. The main aim of this strategy is to develop strong relationships between firms and their clients (Sorce 9). Many managers view this strategy as a critical differentiator hence enabling a firm not only to i ncrease its sales but also to stand at a competitive advantage over its rivals. The relationship that is developed through consultative sales approach makes sure that a firm understand the needs and desires of its customers. In this way, the firm is capable of developing goods and services that satisfy this need. This in turn creates brand loyalty and acts as an avenue for the growth of a firm in the short run and in the long run. From the discussion that has been presented so far, it is essential for firms to develop strong relationships with their customers. However, marketers usually try to maximize the benefits of economies of scale while utilizing the consultative sales approach. To achieve this, marketers usually believe that it is more convenient for a firm to develop strong relationships with a few large customers than many small customers (Oliver 35). This is because firms normally incur high operational costs in marketing, selling and distributing finished products or serv ices to the customers. Therefore, concentrating once a few large customers will reduce the extra costs, time and energy that is required to carter for many small customers. Therefore, a strong relationship exists between constructive sales approach and marketing. It is essential first for a firm to identify its target market, come up with effective and efficient marketing strategies that will capture the attention of their targeted customers, then finally use the consultative sales approach to develop strong relationships.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, before a firm decides to build a strong relationship with a client, it needs to have a clear understanding of them. This is essential, as it will determine the type of relationship that the firm shall develop with its clients and the tastes and preferences of the clients. It has always been advisa ble that a firm partners up with clients who are innovative, creative, leaders in their respective industries, and clients who are highly experiences (Sorce 12). Collaborating with such clients will improve the reputation and credibility of a given firm hence boosting its operations in the short run and in the long run. After the prospective customers have been identified, it is essential for a firm, through its marketing strategies, to build a strong customer commitment to the brand (Reichheld 18). In most cases, this is achieved through customer satisfaction and through the development of brand equity. This in turn results to the development of a strong relationship between a firm and its customers. To satisfy the needs of its customers, a firm needs to deliver goods or services that are of superior quality as compared to the ones provided by rival companies in the industry. This plays a critical role in the development of brand equity. Brand equity is a factor that is based on th e level of brand loyalty, brand awareness, reputable quality of the brand, relationship of the brand and its customers and marketing impacts of the brand by its loyal customers (Reichheld 19). It is essential for a firm to ensure that these factors are implemented successfully as they guarantee repeat purchases, protection against price fluctuations, increased responses from customers and marketing of the products by customers especially through the word of mouth. Initially, firms strived to achieve a relationship that was based on consumer satisfaction. However, the results of recent studies have shown that despite the fact that customers might be satisfied with the quality of goods or services offered by a firm, quite a good number of them usually defect to other brands (Reichheld 19).Advertising We will write a custom research paper sample on Sales Management and Strategy specifically for you for only $16.05 $11/page Learn More Thus, to overcome this set back, it has always been recommended that firms that deal with consumer products to develop brand equity with their consumers while firms that focus on industrial products should develop strong brand relationships with their clients (Reichheld 19). Several marketing strategies have been developed to ensure that brand equity is achieved. This includes the use of electronic and print media to advertise the products. It is as a result of this fact that many advertisements of various products are found on radio, TV, newspapers, magazines, social network sites and websites with huge traffic on the internet. These adverts seek to capture the attention of customers from different cultures and backgrounds as well as customers who have different tastes and preferences. The use of social media as a platform of advertisement and consumer engagement has also increased. It is through such forums that firms get to understand the needs, tastes and preferences of their customers and involve them in the process of manufacturing, developing, testing and marketing their final products. This form of involvement plays a critical role in brand equity. Some firms also sponsor public events to increase the awareness of their products. Gillette for example is a brand that sponsors many sports and sports shows. Through its activities, the brand has gained a lot of recognition worldwide. Through its activities in a bid to sponsor the 2010 football world cup, Coca Cola increased its brand awareness and restored its brand loyalty to many consumers all around the globe. On the other hand, firms that focus on industrial products use a different marketing approach in building brand relationships with their clients. Here, the sales force of a firm plays a critical role in developing a relationship that is based on interdependence between a firm and its clients through one-on-one communication (Sorce 14). One-on-one communication has always been considered as the most convenient way to build a long lasting relationship with clients by firms that manufacture and sell industrial products. Initially, it was difficult for a firm to reach out to all its clients at an individual level. It is perhaps as a result of this that firms advocated to focus on a few large clients than many small clients. Despite the fact that this notion is still applicable, the presence of marketing databases coupled with improvements in the utilization of the information communication technology (ICT) has improved the process reaching out to customers at an individual level.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, marketing and consultative sales approach play a critical role in developing brand equity and strong brand relationships with their clients. In the process, firms that utilize this strategy usually develop strong brand loyalty. This is essential especially in a time where firms face stiff competition from their rivals, as firms will benefit from the economies of scale by serving their loyal customers who are always ready to pay premium prices and market the products or services of the firm through word of mouth. This will not only increase the market share of such a firm but it will also ensure that the firm is profitable and sustainable in the short run and in the long run. Strategic Sales Management and Sales Forecasting and Budgeting Sales forecasting is an essential concept in sales management position of a firm. GE Appliances, for instance, put a lot of consideration on sales forecasting due to its importance in the planning its operations. GE appliances also use sal es forecasting as a tool of determining the future sales of the company. The data generated from this method is critical in the development of market mix and generation of effective leads for the firm (Mentzer 34). Reduced costs of operations coupled with the increase in consumers have increased the level of competition in almost any industry, including the electrical appliance industry that GE Appliances operates in. Thus, to overcome this challenge, GE Appliances has utilized sales forecasting among other strategies. Through sales forecasting, GE Appliances is able to determine its future sales values. In the process, the firm is capable of formulating effective planning strategies that will improve the quality of its products and services hence ensuring that it stands at a competitive edge over its rivals. Sales forecasting also gives the firm information pertaining to changes in market trends, consumer tastes and preferences and the general performance of the industry (Jackson 1 23). With this information, GE Appliances is capable of maintaining a strong work force that is capable of meeting the needs and demands of its clients. This information is also essential in the development of budgets. For instance, the firm might realise that the performance of some of its brands are not as per the expected standards. With this information, the firm shall spend more on advertising the product hence increasing its brand awareness into the market. This enables the firm to overcome the challenge that it might be facing as a result of increased competition within the industry. From sales forecasting, the sales figures for the next financial period are usually determined. Consequently, the net sales, profit or loss can be ascertained. With this information, GE Appliances usually decide on whether to control or increase the budgets of its various departments (Jackson 131). Several challenges are usually faced while creating a budget. In most cases, budgets are created ba sed on decisions and data from a macro level of operation. However, the actual application of the budget shall be on a micro level. Therefore, to ensure that the budget is implemented in an effective and efficient manner, several considerations need to be put in place. First, the need of the budget needs to be established. Here, the managers and head of departments need to determine all the expenses, whether direct or indirect, that they might incur. To achieve this, GE Appliances usually get this feedback from sales managers (Stanton 14). It is also essential to ensure that there are multiple views of the budget to ensure that the budget incorporates the sales of different regions as well as different products. This will give room for the identification of nons of such instances include having different payment schemes for employees who are at the same level, failure of appraisal systems, and poor resources for work. These factors will ultimately reduce the morale of employees henc e reducing their performance. It is thus the role of sales managers to identify and eliminate such factors to ensure that the operations of all employees are as per the expected standards of the firm. This will increase the ease at which the firm as well as its sales force will achieve its short term and long-term goals and objectives. Sales Force Compensation As it has been discussed before, compensation is an essential aspect that determines the performance of an individual. This is because, most sales representatives are optimistic regarding the compensation package that they will receive during the time that they will commence their work on a given organization. Employees usually regard a compensation package that will be able to carter for their needs and reflects their level of employment, skills and expertise (Bernardin 91). It is with regards to this that GE Appliances takes this factor into consideration to ensure that the process of designing the compensation package refle cts the employment level of an individual, his/her qualifications and the effort that an employee puts to the firm. Additionally, the firm recognizes the fact that employees regard the level of loftiness that they get from their compensation. It is with regards to this that the firms also puts a lot of care while designing the compensation packages of various employees who are at the same level of employment. Thus, the first step that sales managers consider while developing compensation packages is the preparation of job descriptions of the sales representatives. At GE Appliances for instance, sales representatives may be involved in the selling of kitchen appliances, dishwashers, washing machines or marketing of these products to either businesses or customers. Therefore, it is evident that these employees conduct different tasks and hence their compensation should be different. The sales managers then need to measure the job description of an employee to the sales targets. Here, the sales managers need to consider factors such as the number of sales made, number of new customers introduced, volume of goods sold and the revenue generated by an employee. Once this has been done, the sales manager then needs to determine the categories of compensation. Usually, the education background, skills and expertise play a critical role in the development of these categories. Finally, the sales manager should then develop a compensation plan that includes all the employees and reflect the effort that they have put in conducting the activities of the firm. These compensation packages should not be too little or too much. They should effectively reflect the effort, skills and expertise of an employee. In addition to this, sales managers should also give sales employees incentives for the extra work done or effort put. Bernardin, John. Human Resource Management. New York: McGraw Hill, 2008. Print. Ghosh, Nathan. Management Control Systems. New Delhi: Prentice-Hall, 2005. Print. Ingram, Thomas. Sales Management: Analysis and Decision Making. New York: M.E. Sharpe Inc., 2009. Print. Jackson, Ralph. Sales and Sales Management. New Jersey: Prentice Hall, 1996. Print. Kujnish, Vashisht. A Practical Approach to Sales Management. Mumbai: Atlantic Publishers and Distributors, 2006. Print. Mentzer, John. Sales Forecasting Management: A Demand Management Approach.  California: Sage Publications, 2005. Print. Oliver, Lawrence. â€Å"Whence Consumer Loyalty.† Journal of Marketing 63.1(1999): 33-44, Print. Reichheld, Frederick. The Loyalty Effect. Boston: Harvard Business School Press, 1996. Print Robbins, Stephan. Organizational Behaviour: Concepts, Controversies and  Applications. New Delhi: Prentice Hall, 1999. Print. Roberts, Anthony. Management Control System. New Delhi: McGraw-Hill, 2008. Print. Sorce, Patricia. Relationship Marketing Strategy. Sydney: Printing Industry Centre, 2002. Print. Stanton, Rich. Management of a Sales Force. New Delhi: McGraw Hill, 2003. Print. Zoltners, Prabhakant. The complete Guide to Sales Force Incentive Compensation. New York: Amacom, New York, 2006. Print

Second Battle of Bull Run of the American Civil War

Second Battle of Bull Run of the American Civil War The Second Battle of Bull Run (also called the Second Manassas, Groveton, Gainesville, and Brawners Farm) took place during the second year of the American Civil War. It was a major disaster for the Union forces and a turning point in both strategy and leadership for the North in the attempt to bring the war to its conclusion. Fought in late August of 1862 near Manassas, Virginia, the two-day brutal battle was one of the bloodiest of the conflict. Overall, casualties totaled 22,180, with 13,830 of those Union soldiers. Background The first Battle of the Bull Run occurred 13 months earlier when both sides had gone gloriously to war for their separate notions of what the ideal United States should be. Most people believed that it would take only one big decisive battle to resolve their differences. But the North lost the first Bull Run battle, and by August of 1862, the war had become an unrelentingly brutal affair. In the spring of 1862, Maj. Gen. George McClellan ran the Peninsula Campaign to recapture the Confederate capital at Richmond, in a grueling series of battles that culminated in the Battle of Seven Pines. It was a partial Union victory, but the emergence of the Confederate Robert E. Lee as a military leader in that battle would cost the North dearly. Leadership Change Maj. Gen. John Pope was appointed by Lincoln in June of 1862 to command the Army of Virginia as a replacement for McClellan. Pope was far more aggressive than McClellan but was generally despised by his chief commanders, all of whom technically outranked him. At the time of the second Manassas, Popes new army had three corps of 51,000 men, led by Maj. Gen. Franz Sigel, Maj. Gen. Nathaniel Banks, and Maj. Gen. Irvin McDowell. Eventually, another 24,000 men would join from parts of three corps from McClellans Army of the Potomac, led by Maj. Gen. Jesse Reno. Confederate Gen. Robert E. Lee was also new to the leadership: His military star rose at Richmond. But unlike Pope, Lee was an able tactician and admired and respected by his men. In the run-up to the Second Bull Run battle, Lee saw that the Union forces were yet divided, and sensed an opportunity existed to destroy Pope before heading south to finish McClellan. The Army of Northern Virginia was organized into two wings of 55,000 men, commanded by Maj. Gen. James Longstreet and Maj. Gen. Thomas Stonewall Jackson.   A New Strategy for the North One of the elements that surely led to the fierceness of the battle was the change in strategy from the North. President Abraham Lincolns original policy allowed southern noncombatants who had been captured to go back to their farms and escape the cost of war. But the policy failed miserably. Noncombatants continued to support the South in ever-increasing ways, as suppliers for food and shelter, as spies on the Union forces, and as participants in guerrilla warfare. Lincoln instructed Pope and other generals to begin pressuring the civilian population by bringing some of the hardships of war to them. In particular, Pope ordered harsh penalties for guerilla attacks, and some in Popes army interpreted this to mean pillage and steal. That enraged Robert E. Lee. In July of 1862, Pope had his men concentrate at Culpeper courthouse on the Orange and Alexandria Railroad about 30 miles north of Gordonsville between the Rappahannock and Rapidan rivers. Lee  sent Jackson and the left wing to move north to Gordonsville to meet Pope. On Aug. 9, Jackson defeated Banks corps at  Cedar Mountain, and by Aug. 13, Lee moved Longstreet north as well.   Timeline of Key Events Aug. 22–25: Several indecisive skirmishes took place across and along the Rappahannock River. McClellans forces began to join Pope, and in response Lee sent Maj. Gen. J.E.B. Stuarts cavalry division around to the Union right flank. Aug. 26: Marching northward, Jackson seized Popes supply depot in the woods at Groveton, and then struck at the Orange Alexandria Railroad Bristoe Station. Aug. 27: Jackson captured and destroyed the massive Union supply depot at Manassas Junction, forcing Pope into retreat from the Rappahannock. Jackson routed the New Jersey Brigade near Bull Run Bridge, and another battle was fought at Kettle Run, resulting in 600 casualties. During the night, Jackson moved his men north to the first Bull Run battlefield. Aug. 28: At 6:30 p.m., Jackson ordered his troops to attack a Union column as it marched along the Warrenton Turnpike. The battle was engaged on Brawner Farm, where it lasted until dark. Both sustained heavy losses. Pope misinterpreted the battle as a retreat and ordered his men to trap Jacksons men. Aug. 29: At 7:00 in the morning, Pope sent a group of men against a Confederate position north of the turnpike in a series of uncoordinated and largely unsuccessful attacks. He sent conflicting instructions to do this to his commanders, including Maj. Gen. John Fitz Porter, who chose not to follow them. By afternoon, Longstreets Confederate troops reached the battlefield and deployed on Jacksons right, overlapping the Union left. Pope continued to misinterpret the activities and did not receive news of Longstreets arrival until after dark. Aug. 30: The morning was quiet- both sides took the time to confer with their lieutenants. By afternoon, Pope continued to assume incorrectly that the Confederates were leaving, and began planning a massive attack to pursue them. But Lee had gone nowhere, and Popes commanders knew that. Only one of his wings ran with him. Lee and Longstreet moved forward with 25,000 men against the Unions left flank. The North was repelled, and Pope faced disaster. What prevented Popes death or capture was a heroic stand on Chinn Ridge and Henry House Hill, which distracted the South and bought enough time for Pope to withdraw across Bull Run towards Washington around 8:00 p.m. Aftermath The humiliating defeat of the North at the second Bull Run included 1,716 killed, 8,215 wounded and 3,893 missing from the North, a total of 13,824 alone from Popes army. Lee suffered 1,305 killed and 7,048 wounded. Pope blamed his defeat on a conspiracy of his officers for not joining in the attack on Longstreet, and court-martialed Porter for disobedience. Porter was convicted in 1863 but exonerated in 1878. The Second Battle of Bull Run was a sharp contrast to the first. Lasting two days of brutal, bloody battle, it was the worst the war had yet seen. To the Confederacy, the win was the crest of their northward-rushing movement, beginning their first invasion when Lee reached the Potomac River in Maryland on Sept. 3. To the Union, it was a devastating defeat, sending the North into a depression that was only remedied by the quick mobilization needed to repel the invasion of Maryland. The Second Manassas is a study of the ills that pervaded the Union high command in Virginia before U.S. Grant was chosen to head up the army. Popes incendiary personality and policies bared a deep schism among his officers, Congress and the North. He was relieved of his command on Sept. 12, 1862, and Lincoln moved him out to Minnesota to participate in the Dakota Wars with the Sioux. Sources Hennessy, John J. Return to Bull Run: The Campaign and Battle of Second Manassas. Norman: University of Oklahoma Press, 1993. Print.Luebke, Peter C. Second Manassas Campaign. Encyclopedia Virginia. Virginia Foundation for the Humanities 2011. Web. Accessed April 13, 2018.Tompkins, Gilbert. The Unlucky Right Wing. The North American Review 167.504 (1898): 639–40. Print.Wert, Jeffry. Second Battle of Manassas: Union Major General John Pope Was No Match for Robert E. Lee. History.net. 1997 [2006]. Web. Accessed April 13, 2018.Zimm, John. This Wicked Rebellion: Wisconsin Civil War Soldiers Write Home. The Wisconsin Magazine of History 96.2 (2012): 24–27. Print.

Build strategy Assignment Example | Topics and Well Written Essays - 2000 words

Build strategy - Assignment Example Several strategies can be undertaken by this institution to solve this challenge of staff shortages. Importance of building a strategy Strategic planning is vital to any business in order to realize success. A strategic plan incorporates the mission, vision, and creative thinking. It mainly gives a description of the where the company is headed to by giving the details of achieving it. Strategic plans are the expressions of the visions and dreams of successful outcomes (Kaplan & Norton, 2008). It serves as the design of how a company can achieve its strategic objectives. Strategic planning can be focused on the whole organization or a department (Williams, 2006). For a hospital such as Milton Keynes, the strategy of solving the problem of understaffing will be focused on the entre institution. Objective The objective of this assignment is to build a strategy that can be implemented by Milton Keynes hospital in order to solve the issues related to understaffing. The strategy that will be developed will help the organization solve its immediate staffing problems and ensure that it is sustainable in the long-run. The strategy must put into consideration the implications of the implementation on the hospital. Such implications include: effect on patient care, increased costs and the ability of the institution to meet nursing needs in the future. Description of the problem The problem of understaffing in hospitals in the United Kingdom is rampant with the nation hospital services naming 26 healthcare institutions as operating below the safe staffing levels. This problem is further highlighted by the failure of sixteen percent of these institutions to come up to the required levels (Swayne et al, 2008). One of the main contributions of those staffing shortages especially in the nursing profession is due to the aging of the nursing population and the unwillingness of the younger generation to join the nursing profession. Despite in increase of foreign-born professiona ls in the medical profession, this group cannot meet the rising demand for medical care. The demand for higher pay, a weakening economy and increased medical demand is straining the thin available labor force (Mireille, 2007). Analysis of the problem Difficulties associated with understaffing are worsened by changes in medical care for example novel medical technologies and a reducing average stay in hospital that have contributed to increase in the level of care demanded by patients while they are in medical institutions. Novel medical technologies facilitate less seriously sick patients to receive medical care in out patient environments instead of inpatient environments. Furthermore, patients who would have spent the early days of recovery in hospitals are being released to nursing institutions or to their homes. The result of these changes in hospitals is that healthcare institutions are experiencing an influx of more patients who require more care. Staffing of healthcare instit utions is an issue of concern because of its effects on quality of care and patient safety (Greener, 2009). Sensitive outcomes, especially those attributable to nursing are one signs of quality of care. It can be defined as the changeable patient or caregiver situation, condition or

Discussion Board - JIT Just In Time Assignment Example | Topics and Well Written Essays - 250 words

Discussion Board - JIT Just In Time - Assignment Example ion in small quantities, production based on the Masters schedule of production and orders, reduced wastage, improvement of production flow continuously, as well as improvement of quality of production and many more. This paper will narrow on Production in accordance with the Masters schedule of production and order as the key principle. This will be examined in relation to Pizza Pizzeria as a company that has adopted the principle. Production in accordance with the Masters schedule of production and orders is a principle that only makes production based on the orders received from the customers. The goal of this production is to ensure that the goods and services that are produced are all consumed by the customers and there is no wastage at all. This is the principle that Pizza Pizzeria has adopted in its production. The company only produces based on the orders that it receives from the clients. Though this mode of operation was originally meant for Pizza production, the company has extended this mode of production to the entire foodstuff it sells. This production has ensured that Pizza Pizzeria does not inquire any losses as a matter of wastage. The principle works positively to the company since even the customers are aware that they would have to wait for their food to be processed. Customers now make it their habit to use their premise as a meeting place where they can meet as they wait for their food to be ready. Beckford, C. L., & Campbell, D. R. (2013). Domestic food production and food security in the Caribbean building capacity and strengthening local food production systems. New York, NY: Palgrave